Same Great People, Same Great Service

Why are you changing your name?

As a Caliber company, Service First Automotive has changed its name to Caliber Auto Care. Putting “Care” in our name was important to us as we demonstrate how we are Reimagining Car Care™. We genuinely care for our customers, their vehicles and safety, and our teammates. This change also creates better synergy within the Caliber family of brands, which also includes Caliber Auto Care Glass and Caliber Collision – the nation's largest auto collision repair provider across 33 states, as well as the broadest network of OEM-certified collision centers in the U.S. All three brands share the purpose of Restoring the Rhythm of Your Life® and a vision of improving the image of the automotive services industry with a full range of complementary automotive services.

Do you have new management?

Our team is not changing, neither at centers nor in management —just our name.

Will the same people be in your centers?

Yes, the same teammates and service advisors still will be here to fulfill all of your auto care needs.

Will we contact you the same way?

Our phone numbers will remain the same, but our website is now caliberautocare.com. However, for the remainder of the year servicefirstautomotive.com still works just in case you forget.

What else can we expect might change?

Our name change does not change the work we do, or the high standards of quality and service that all of our teammates exemplify. The values our teammates demonstrate every day, as well as the exceptional customer experiences that you have come to expect, will continue as we become Caliber Auto Care. Changing our name to Caliber Auto Care allows us to better integrate with the Caliber portfolio of brands and to continue serving our customers with exceptional auto care experiences.

How are you different from other auto care providers?

Caliber is one company, with one purpose: Restoring the Rhythm of Your Life®. As Caliber Auto Care, we are focused on Reimagining Car Care™ in order to restore the rhythm to our customers’ lives and get them back on the road – safely and quickly. We genuinely care for our customers, their vehicles and safety, and our teammates. We pride ourselves on providing the highest quality auto maintenance and mechanical repairs, in welcoming centers with high-end amenities, and offering complete transparency about your car maintenance and repairs by sharing digital vehicle inspections. Our mission is to be the most trusted automotive service provider in every community that we serve, and our ASE-certified technicians are here to help you make informed decisions about your car care without any sales pressure.

Are you offering any new services?

Yes, we recently have added tire sales and service to become your full-service auto maintenance and mechanical repair center.

What steps are you taking to protect customers during COVID-19? 

The safety and health of our teammates, customers and vendors is our highest priority. See our full list of safety precautions at servicefirstautomotive.com/coronavirus.

Will you have a grand re-opening?

We are celebrating our new name at all of our service centers. Sign up for our email alerts and watch your inbox, as well as local media, for special offers.

 

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